Alo Yoga is a contemporary apparel brand for yogis, aspiring yogis, and athleisure enthusiasts. Analysis of Alo’s 2021 marketing strategies revealed opportunities to enhance the customer journey, increase brand awareness, strengthen content, and boost consumer engagement and loyalty.

The project included developing personas, mapping customer journeys, outlining marketing tactics, designing influencer strategies, conducting SEO audits, generating content marketing ideas, and establishing methods to measure the success of the digital marketing plan.