Alo Yoga is a contemporary clothing brand for yogis, yogis-to-be, and athleisure connoisseurs. After researching Alo's 2021 marketing strategies, WE identified several opportunities Alo Yoga could implement to improve their customer's journeys, brand awareness, content, consumer engagement, and loyalty.

This project included: personas, customer journey maps, marketing tactics, influencer strategies, SEO audits, content marketing ideas, and strategies for measuring the success of this digital marketing plan.