Alo Yoga

Alo Yoga is a contemporary clothing brand for yogis, yogis-to-be, and athlesiure connoisseurs. After researching Alo's 2021 marketing strategies, I identified several opportunities Alo Yoga could implement to improve their customer's journeys, brand awareness, content, consumer engagement, and loyalty. This project included: personas, customer journey maps, marketing tactics, influencer strategies, SEO audits, content marketing ideas, and strategies for measuring the success of this digital marketing plan.