ALL PAWS

ALL PAWS

ALL PAWS RETREAT IS A FULL-SERVICE DOG CARE CENTER OFFERING DAYCARE, GROOMING, BOARDING, AND TRAINING. KNOWN FOR THEIR PERSONALIZED APPROACH AND STRONG COMMUNITY OF LOYAL CLIENTS, THEY WERE READY TO ELEVATE THEIR BRAND WITH A VISUAL IDENTITY THAT FELT MORE SIMPLIFIED, TRUSTWORTHY, AND FULL OF HEART.  THE OBJECTIVE OF THIS REBRAND WAS TO DEVELOP A COHESIVE VISUAL SYSTEM THAT COULD EVOLVE WITH THE BUSINESS, APPEAL TO PET PARENTS, AND MAINTAIN CONSISTENCY ACROSS ALL MARKETING PLATFORMS.

YEAR

2024

DELIVERABLES

LOGO DESIGN

ILLUSTRATION

SOCIAL MEDIA

PRINT DESIGN

Tools

ILLUSTRATOR

PHOTOSHOP

INDESIGN

CREDITS

CASIE GOLDSTEIN

LOGO REDESIGN

LOGO REDESIGN

The original All Paws logo was visually complex and lost clarity at smaller sizes. To ensure accessibility and legibility across all formats, we simplified the illustration and developed multiple variations suitable for use at different scales.

LOGO REDESIGN

The original All Paws logo was visually complex and lost clarity at smaller sizes. To ensure accessibility and legibility across all formats, we simplified the illustration and developed multiple variations suitable for use at different scales.

BRAND IDENTITY

BRAND IDENTITY

The objective of this rebrand was to create a cohesive visual system that could evolve with the business, resonate with pet parents, and maintain consistency across all marketing channels, including both digital and print. The brand identity encompassed typography, color palette, logo usage, and applications of the design across a variety of platforms.

BRAND IDENTITY

The objective of this rebrand was to create a cohesive visual system that could evolve with the business, resonate with pet parents, and maintain consistency across all marketing channels, including both digital and print. The brand identity encompassed typography, color palette, logo usage, and applications of the design across a variety of platforms.

JACQUELINE

JACQUELINE

JACQUELINE

JACQUELINE

©2025 JACQUELINE MCCULLY

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©2025 JACQUELINE MCCULLY

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©2025 JACQUELINE MCCULLY

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