ALL PAWS

ALL PAWS

All Paws Retreat is a full-service dog care center offering daycare, grooming, boarding, and training. Renowned for their personalized approach and a strong community of loyal clients, they sought to elevate their brand with a visual identity that is simplified, trustworthy, and full of heart.

The rebrand aimed to create a cohesive visual system that could grow with the business, appeal to pet parents, and ensure consistent presentation across all marketing platforms..

YEAR

2024

DELIVERABLES

LOGO DESIGN

ILLUSTRATION

SOCIAL MEDIA

PRINT DESIGN

Tools

ILLUSTRATOR

PHOTOSHOP

INDESIGN

CREDITS

CASIE GOLDSTEIN

LOGO REDESIGN

LOGO REDESIGN

The original All Paws logo was visually complex and lost impact at smaller sizes. I simplified the illustration and developed scalable variations, ensuring the logo remained clear, versatile, and recognizable across every application.

LOGO REDESIGN

The original All Paws logo was visually complex and lost impact at smaller sizes. I simplified the illustration and developed scalable variations, ensuring the logo remained clear, versatile, and recognizable across every application.

BRAND IDENTITY

BRAND IDENTITY

The goal of this rebrand was to create a cohesive visual system that could grow with the business, resonate with pet parents, and maintain consistency across all marketing channels, both digital and print. The refreshed brand identity, including typography, color palette, logo usage, and cross-platform applications, elevated the brand to feel refined yet approachable.

BRAND IDENTITY

The goal of this rebrand was to create a cohesive visual system that could grow with the business, resonate with pet parents, and maintain consistency across all marketing channels, both digital and print. The refreshed brand identity, including typography, color palette, logo usage, and cross-platform applications, elevated the brand to feel refined yet approachable.

JACQUELINE

JACQUELINE

JACQUELINE

JACQUELINE

©2025 JACQUELINE MCCULLY

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©2025 JACQUELINE MCCULLY

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©2025 JACQUELINE MCCULLY

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