BEST FORMULATIONS

BEST FORMULATIONS

Best Formulations is a customer-focused skincare and makeup manufacturer with decades of experience in the personal care industry. From formulation to manufacturing, their mission is to help clients achieve their goals and stay ahead of the competition in beauty.

This project redesigned the client’s presentations with an emphasis on clear information hierarchy, curated imagery, and a refreshed art direction that showcases the brand’s expertise, professionalism, and leadership in personal care product development.

YEAR

2025

DELIVERABLES

Art Direction
PRESENTATION DESIGN

Tools

Illustrator
Photoshop

INDESIGN

CREDITS

ISABELLA PALMER

ALLISON WALTERS

PRESENTATION DESIGN

PRESENTATION DESIGN

Responsible for establishing a clear information hierarchy, curating cohesive imagery, and crafting a visual aesthetic that brought a modern, trend-forward feel to the previously outdated presentation designs.

PRESENTATION DESIGN

Responsible for establishing a clear information hierarchy, curating cohesive imagery, and crafting a visual aesthetic that brought a modern, trend-forward feel to the previously outdated presentation designs.

ART DIRECTION

ART DIRECTION

Focused on aligning typography with the brand’s visual identity, curating imagery that captured the tone and mood of the provided moodboard, and utilizing colors inspired by the original branding to create a visually cohesive and on-brand design.

ART DIRECTION

Focused on aligning typography with the brand’s visual identity, curating imagery that captured the tone and mood of the provided moodboard, and utilizing colors inspired by the original branding to create a visually cohesive and on-brand design.

JACQUELINE

JACQUELINE

JACQUELINE

JACQUELINE

©2025 JACQUELINE MCCULLY

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©2025 JACQUELINE MCCULLY

BACK TO HOME

©2025 JACQUELINE MCCULLY

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