CRATE & BARREL

CRATE & BARREL

As a designer on the Digital + Social Team at Crate & Barrel and Crate & Kids, I create strategic, platform-specific content that blends brand storytelling with performance-driven design. From paid ads to organic social, each piece of creative is crafted to engage audiences, drive sales, and reinforce our brand's digital presence.

YEAR

2023 - PRESENT

DELIVERABLES

Paid Media

Programmatic

Organic Social

Tools

Photoshop
Premiere Pro
After Effects

CREDITS

Michele Lauri
Jessica badofsky

Carrie Schedler

DIGITAL DESIGN

DIGITAL DESIGN

Strengthen our brand’s digital presence by designing cohesive assets across paid and organic channels, including social media advertising, streaming campaigns, and digital billboards. Develop motion graphics, scalable templates, layout systems, and iconography that ensure visual consistency and elevate performance across every touchpoint.

DIGITAL DESIGN

Strengthen our brand’s digital presence by designing cohesive assets across paid and organic channels, including social media advertising, streaming campaigns, and digital billboards. Develop motion graphics, scalable templates, layout systems, and iconography that ensure visual consistency and elevate performance across every touchpoint.

ORGANIC SOCIAL

ORGANIC SOCIAL

Organic social is a key element in establishing brand loyalty, trust, and community. This includes styling, directing, shooting, and editing social-first content that reflects the brand’s voice and values, designing digital assets for in-feed posts, and curating cohesive imagery and Stories that effectively support and elevate marketing initiatives.

ORGANIC SOCIAL

Organic social is a key element in establishing brand loyalty, trust, and community. This includes styling, directing, shooting, and editing social-first content that reflects the brand’s voice and values, designing digital assets for in-feed posts, and curating cohesive imagery and Stories that effectively support and elevate marketing initiatives.

PAID MEDIA

PAID MEDIA

Integrate digital design and organic social strategy to develop high-performing paid media campaigns across diverse marketing channels. Lead creative execution across Pinterest, Instagram, Facebook, YouTube, programmatic platforms, and digital display environments. Deliver performance-driven advertising that captures attention, drives engagement, and converts audiences into customers.

PAID MEDIA

Integrate digital design and organic social strategy to develop high-performing paid media campaigns across diverse marketing channels. Lead creative execution across Pinterest, Instagram, Facebook, YouTube, programmatic platforms, and digital display environments. Deliver performance-driven advertising that captures attention, drives engagement, and converts audiences into customers.

JACQUELINE

JACQUELINE

JACQUELINE

JACQUELINE

©2025 JACQUELINE MCCULLY

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©2025 JACQUELINE MCCULLY

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©2025 JACQUELINE MCCULLY

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