CRATE & BARREL

CRATE & BARREL

As a designer on the Digital + Social Team at Crate & Barrel and Crate & Kids, I create strategic, platform-specific content that blends brand storytelling with performance-driven design. From paid ads to organic social, each piece of creative is crafted to engage audiences, drive sales, and reinforce our brand's digital presence.

YEAR

2023 - PRESENT

DELIVERABLES

Paid Media

Programmatic

Organic Social

Tools

Photoshop
Premiere Pro
After Effects

CREDITS

Michele Lauri
Jessica badofsky

DIGITAL DESIGN

DIGITAL DESIGN

Blend digital user experience with visual, audio, and interaction design to optimize the brand’s online presence. These brand assets build awareness, communicate key messages, and embody the brand’s identity. Such assets include banner and display ads, social media pages and graphics, and animated GIFs.

DIGITAL DESIGN

Blend digital user experience with visual, audio, and interaction design to optimize the brand’s online presence. These brand assets build awareness, communicate key messages, and embody the brand’s identity. Such assets include banner and display ads, social media pages and graphics, and animated GIFs.

ORGANIC SOCIAL

ORGANIC SOCIAL

Organic social is a key element in establishing brand loyalty, trust, and community. This includes styling, directing, shooting, and editing social-first content that reflects the brand’s voice and values, designing digital assets for in-feed posts, and curating cohesive imagery and Stories that effectively support and elevate marketing initiatives.

ORGANIC SOCIAL

Organic social is a key element in establishing brand loyalty, trust, and community. This includes styling, directing, shooting, and editing social-first content that reflects the brand’s voice and values, designing digital assets for in-feed posts, and curating cohesive imagery and Stories that effectively support and elevate marketing initiatives.

PAID MEDIA

PAID MEDIA

Combine digital design and organic social tactics to create successful paid media campaigns across a variety of marketing channels. Channels include Pinterest, Instagram, Facebook, YouTube, programmatic, and digital display banners, and more. These paid advertisements connect with users, engage them, and encourage them to shop.

PAID MEDIA

Combine digital design and organic social tactics to create successful paid media campaigns across a variety of marketing channels. Channels include Pinterest, Instagram, Facebook, YouTube, programmatic, and digital display banners, and more. These paid advertisements connect with users, engage them, and encourage them to shop.

JACQUELINE

JACQUELINE

JACQUELINE

JACQUELINE

©2025 JACQUELINE MCCULLY

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©2025 JACQUELINE MCCULLY

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©2025 JACQUELINE MCCULLY

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