Flora & Glass

FLORA & GLASS

Flora & Glass, a modern event and wedding venue in Baltimore, offers an effortlessly cool, non-traditional space for intimate weddings and immersive events. Rooted in sustainability and intentional design, the brand blends organic elements with minimalist luxury.

When developing the brand identity, our goal was to create a brand that felt both organic and editorial. With clean typography and subtle nods to foliage and architectural forms, was crafted to feel effortless, modern, and subtle.

YEAR

2025

DELIVERABLES

Logo Design
Branding
Art Direction
Web Design

Tools

Illustrator
Photoshop
Premiere Pro

CREDITS

COCOA OSEI

LOGO DESIGN

LOGO DESIGN

The goal was to create a logo that blended modern, minimalist, and bold design with natural elements. It needed to seamlessly adapt across all branding–signage, apparel, and digital platforms–while still conveying the lushness and elegance that define the brand.

LOGO DESIGN

The goal was to create a logo that blended modern, minimalist, and bold design with natural elements. It needed to seamlessly adapt across all branding–signage, apparel, and digital platforms–while still conveying the lushness and elegance that define the brand.

BRAND IDENTITY

BRAND IDENTITY

established a clear, stylish, and adaptable brand presence that resonates with modern, design-conscious clients. To achieve this, i created a brand identity that balanced luxurious sophistication with subtle, organic elements. The identity included a cohesive color theory, refined typography, and logo usage that ensured consistency across all applications.

BRAND IDENTITY

established a clear, stylish, and adaptable brand presence that resonates with modern, design-conscious clients. To achieve this, i created a brand identity that balanced luxurious sophistication with subtle, organic elements. The identity included a cohesive color theory, refined typography, and logo usage that ensured consistency across all applications.

ART DIRECTION

ART DIRECTION

Made strategic decisions regarding design, typography, color, photography, and composition to ensure all visual elements worked together to tell a unified story. These cohesive visuals connected with our target audience across all marketing platforms, including print, social media, and web design.

ART DIRECTION

Made strategic decisions regarding design, typography, color, photography, and composition to ensure all visual elements worked together to tell a unified story. These cohesive visuals connected with our target audience across all marketing platforms, including print, social media, and web design.

JACQUELINE

JACQUELINE

JACQUELINE

JACQUELINE

©2025 JACQUELINE MCCULLY

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©2025 JACQUELINE MCCULLY

BACK TO HOME

©2025 JACQUELINE MCCULLY

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