Flora & Glass

FLORA & GLASS

Flora & Glass, a modern event and wedding venue in Baltimore, offers an effortlessly cool, non-traditional space for intimate weddings and immersive events. Rooted in sustainability and intentional design, the brand blends organic elements with minimalist luxury.

When developing the brand identity, THE goal was to create a brand that felt both organic and editorial. With clean typography and subtle nods to foliage and architectural forms, was crafted to feel effortless, modern, and subtle.

YEAR

2025

DELIVERABLES

Logo Design
Branding
Art Direction
Web Design

Tools

Illustrator
Photoshop
Premiere Pro

CREDITS

COCOA OSEI

LOGO DESIGN

LOGO DESIGN

The objective was to design a logo that merges modern minimalism with bold, refined aesthetics and subtle natural elements. The mark was crafted to scale seamlessly across signage, apparel, and digital platforms while conveying the richness and understated elegance that define the brand.

LOGO DESIGN

The objective was to design a logo that merges modern minimalism with bold, refined aesthetics and subtle natural elements. The mark was crafted to scale seamlessly across signage, apparel, and digital platforms while conveying the richness and understated elegance that define the brand.

BRAND IDENTITY

BRAND IDENTITY

Established a distinct, sophisticated, and adaptable brand presence that resonates with modern, design-conscious audiences. Developed a comprehensive identity system that balances refined luxury with subtle organic influences. THIS system encompasses a strategic color framework, elevated typographic hierarchy, and structured logo guidelines—ensuring clarity, cohesion, and scalability across all brand applications.

BRAND IDENTITY

Established a distinct, sophisticated, and adaptable brand presence that resonates with modern, design-conscious audiences. Developed a comprehensive identity system that balances refined luxury with subtle organic influences. THIS system encompasses a strategic color framework, elevated typographic hierarchy, and structured logo guidelines—ensuring clarity, cohesion, and scalability across all brand applications.

ART DIRECTION

ART DIRECTION

Made strategic decisions regarding design, typography, color, photography, and composition to ensure all visual elements worked together to tell a unified story. These cohesive visuals connected with our target audience across all marketing platforms, including print, social media, and web design.

ART DIRECTION

Made strategic decisions regarding design, typography, color, photography, and composition to ensure all visual elements worked together to tell a unified story. These cohesive visuals connected with our target audience across all marketing platforms, including print, social media, and web design.

JACQUELINE

JACQUELINE

JACQUELINE

JACQUELINE

©2025 JACQUELINE MCCULLY

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©2025 JACQUELINE MCCULLY

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©2025 JACQUELINE MCCULLY

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