Pocies

Pocies is a lifestyle brand inspired by the trendy coastal grandma aesthetic of Nantucket and Martha’s Vineyard. The brand captures the timeless elegance and nostalgic charm of coastal living, reimagined with a fresh, beachy twist. Aimed at young women who resonate with this sophisticated yet laid-back lifestyle, Pocies combines classic floral textiles with bright, bold branding. Through refined art direction and a fun, confident visual identity, this brand reflects the authenticity and warmth of East Coast tradition. This project included a custom logo, color palette, typography, and cohesive visual language and imagery that brought Pocies to life.